How to build a good relationship with your cap supplier

Growing a business is by no means a walk in the park. Yes, there are tools, strategies, and technologies that can make the lives of business owners easier, but most of them have limits.

What this means is that business owners may not be able to rely on technology alone to grow their business. At times, they may have to get their hands dirty and step out of their comfort zones. Doing this will go a long way in helping them take their business to the next level.

As you likely know, the customer is the lifeblood of any business. But, do you know that the suppliers of a business are just as important as the customers?

Without a good supplier, it will be difficult for you to address the needs of your customers.  For a second, imagine you are a big-time baseball cap seller with 1000 customers that need a new cap every two months.

If your supplier can only supply you 100 caps a month, it will be impossible for you to meet the needs of your customers. Since you can’t satisfy their needs, they will have no other choice than to go elsewhere.

In this article, we are going to be looking at some effective ways to build an enduring relationship with your cap manufacturer. Before we dive right into that, we are first going to be looking at 5 ways your cap manufacturer can affect your business.

How to build a good relationship with your cap supplier

How your suppliers can affect your business?

To ensure that your business thrives, you need a reputable and reliable supplier. And when you find them, treat them like gold, and do whatever is necessary to build a good relationship with them.

Here are some ways the suppliers you opt for can impact your business.


With the help of a good supplier, you will be able to edge out your competition without stressing yourself out. For example, if your cap manufacturer can supply a premium-quality baseball cap at an affordable price, two of this will happen.

  • Your customer base will increase
  • Sales will increase

Bear in mind that the success and breakthrough of your supplier can also rub on you. So, if they grow, you too will grow.


You probably saw this coming. The quality of the goods delivered by your supplier can affect your business either negatively or positively. If the bottom line of your company is to make huge profits with little hassle, then you should opt for a supplier that can offer premium quality products.

Makes you more reliable

Your customers will see you as reliable if you can address their needs quickly. The only way you will be able to do this is when you have a good supplier.

Is it ok to be an overly demanding customer?

As you surely now know, a good supplier is critical to the success of any business. And that is why you need to treat yours, respectfully and professionally. As a business owner, it is good to have high standards and demand excellence from your suppliers. But try not to take it too far. Be balanced in your judgment, and try to put yourself in the shoes of your suppliers. Try to be fair and honest.

To ensure that everything runs smoothly, you have to state the type and quality of the product you need clearly. Hold them to their agreement, and tell them to keep you abreast of any major changes in their business.

Effective strategies to build better a relationship with your cap supplier

There are tons of reasons why you should maintain a good relationship with your cap manufacturer. The most important of them is to help your business run seamlessly. If you can do it well, your suppliers may offer you better deals.

As a business owner, you likely know that developing a strong relationship with a supplier is difficult. One of the reasons for this is that every supplier is different. This section explains how to build a solid relationship with your custom cap manufacturer.

Learn about the culture of your supplier

With new technologies, it is possible to do business with people in any part of the world. If your supplier is from a different culture, then you should learn about where they are from. Doing this will help you build a good rapport and strengthen your relationship. For instance, Chinese culture emphasizes building personal bonds, which will grow and form a solid foundation for business relationships.


Regular communication is critical to the success of any relationship. The reason for this is that, it creates transparency and prevents misstep. So, if you want to build an enduring relationship with your supplier, you have to talk to them regularly. To do this, you will have to establish channels that facilitate effective communication.

If your budget allows, create a communication network exclusive to your suppliers. This will make it easier for you to share ideas, documents, and other important information.

 Build your relationship on a solid foundation

See, you are never going to get a second chance to make a good first impression. So, try to start your relationship in the right way. The first call or email has to be done right. Note that there are a lot of things you can do to make a good first impression. One of them is the tone of your voice. Studies have shown that 38% of people feel that voice plays an important role in making a good impression.

Understand them

It will be easier to work with your supplier if you understand them. When you and your cap supplier are on the same page, it will be easy for you to work through challenges. Below are some things you can do to understand your suppliers.

  • Learn about their mission, vision, purpose, and how they operate.
  • Learn as much as you can about their investors.

Meet them in person

Thanks to new technologies, it is possible to chat, text, email, and video call with clients from different parts of the world. Social media platforms are also a great place to communicate with clients. Of course, there is nothing wrong with using these channels. But, if you want to take your relationship with your supplier to the next level, you should consider visiting them in person.

You won’t need to spend a week with them to strengthen your relationship, a simple lunch meeting will do.

Your goals should be to develop more than a work-only relationship with your suppliers. We aren’t saying that you should bring them a bouquet of roses when seeing them. Instead, ask them about their weekend, family, and other personal matters. Be careful not to take it too far.

 Be honest

Building a solid business relationship with your suppliers is not going to be rosy all the time. There are going to be disagreements every now and then. Addressing these issues will be a lot easier if your relationship with them is built on trust.

Set a good example

Most business owners want their suppliers to do go the extra mile for them. This may mean everything from giving them a discount to immediate shipping, and so on. What they don’t realize is that it is a two-way street. Exhibit the qualities and characteristics you want to see in your suppliers.

Don’t focus on what your suppliers can do for you. Rather, focus on things that you and your supplier can do together to reduce costs.

Pay on time

Keep to your word and pay your supplier when you said you will pay them. Don’t play games with their cash, always pay them on time. And if for some reason, you can’t pay them on time, call them, and explain why. But it shouldn’t be something you do regularly. Your supplier will trust you more if you observe these simple rules.